JACKSONVILLE, FL. — The Blake Bortles era has begun in Jacksonville.

While Indianapolis Colts quarterback Andrew Luck was throwing for 370 yards and four touchdowns in a 44-17 rout of Jacksonville, Jaguars’ first-round pick Bortles finally saw some game action. It took head coach Gus Bradley all of 10 quarters to bench starter Chad Henne and insert the third pick in his past year’s draft.

Indianapolis scored on all six of its first-half possessions in racing to a 30-point with Luck being near-perfect. He completed 22 of 27 passes, including 13 in a row at one point.

On the other hand, Henne continued to be inept. In 30 possessions with Henne under center, the Jaguars scored one touchdown. Bradley benched Henne at halftime and inserted Bortles to start the third quarter.

After the game, Bradley said Bortles would get the start next week against San Diego. Bortles finished Sunday’s game completing 14 of 24 passes for 223 yards, two touchdowns and two interceptions.

Luck finished 31 of 39 for 370 yards. All of four of his touchdown passes were short completions of less than 10 yards. The scoring went to different receivers — Ahmad Bradshaw, Dwayne Allen, Coby Fleener and Hakeem Nicks.

Indianapolis also got three field goals from Adam Vinatieri in the first half from 48, 43 and 25 yards.

With Bortles in control, the Jaguars got on the scoreboard midway in the third quarter when Josh Scobee converted a 41-yard field goal.

Bortles’ first touchdown pass came on a 63-yard completion to rookie wide receiver Allen Hurns, who broke a pair of tackles at midfield to complete the long scoring play. The second touchdown was a 10-yard toss to Cecil Shorts with 18 seconds left in the game.

Bortles also showed his inexperience as he had two passes intercepted, including one by Greg Toler who returned it 47 yards for Indianapolis’ final score.

NOTES: The Jaguars gave up a franchise-record 30 points in the first half. … After recording just one sack in their first two games, the Colts sacked Jags starting quarterback Chad Henne three times in the first half and Blake Bortles once in the second half. … Indianapolis has scored at least 30 points in each of its last three games against the Jaguars, outscoring them by a 111-30 margin.