49ers Owner Wants To “Re-Establish A Winning Culture”


Just four years ago, the San Francisco 49ers were one game away from back-to-back Super Bowl appearances. Based on how poorly the franchise has been in recent years, those four years feel like a century ago.

Over the past three years, the Niners have accumulated a record of (15-33). In an attempt to change the vibe, owner Jed York decided to fire both head coach Chip Kelly and general manager Trent Baalke.

“I just think it’s time for us to re-establish a championship culture,” York stressed. “In order to do that, I thought we had to clean house.”

Moving forward, York will be looking for a tandem that has some sort of chemistry.

“What went wrong, I think, was a disconnect at the top,” York said. “Not seeing the roster the same way, not being on the same page in personnel. That’s why I think it’s important to hit the reset button.”

Source: MMQB

About Mark Gunnels

Mark Gunnels

Mark Gunnels is an NFL columnist for Football Insiders. He has several years of experience covering the NFL and NCAA football. He's the radio color commentator for Lincoln University football. Mark's work has been featured on Sports Illustrated, Fox Sports and Yard Barker.