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Titans announce stadium deal with Nissan

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The Tennessee Titans announced Thursday that they have agreed to a 20-year naming-rights deal with Nissan North America and will change the name of their stadium from LP Field to Nissan Stadium.

The connection with Nissan is natural, as the automobile maker’s North American headquarters is in Franklin, Tenn., and the Nissan Smyrna Vehicle Assembly plant employs more than 8,400 workers.

At a press conference Thursday, Nissan executive vice president Jose Munoz said the sponsorship with the Titans is part of the company’s strategy to market its “American Titan” trucks.

The Titans’ 10-year deal with Louisiana-Pacific Corp. was set to expire soon.


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